Creativity Vs Survival -
A Creator's Dilemma
For most creators, the real struggle isn’t talent.
It’s everything they’re forced to trade just to stay afloat.
Chasing brand approval can push creators to tone down their authenticity, and with it, the power of their content.
When revenue is scarce, creators may accept deals with brands that don’t reflect their values or audience — risking authenticity and trust.
Creators are more likely to accept low-paying or one-sided collaborations when they lack stable income streams.
Without steady revenue, many creators must juggle side jobs — reducing the time, energy, and focus they can invest in content creation.
